A fuzz pedal — a special equipment that is plugged in between the guitar and an amplifier. It gives off a certain distorted, crispy sound.

The task was to create the name and to design the exterior.

We wanted the new name and design to convey the character of the sound and hit the main audience’s preferences.

This particular pedal’s sound reminds of the rattling and rumbling of a big truck, filled with rocks, speeding through a bumpy road. We used this metaphor in both naming and illustration, making the whole truck appear stone-like.

A previous logo was redesigned. We picked out the right colour. On/off indicator, volume, tone and gain handles’ placement was used in the design as well. Switched on indicator looks like the truck’s traffic lights are on.

The client set the cost they’re willing to pay for a single pedal body production, including printing.

We examined all printing method options and picked one, which was the best cost and quality-wise. In this method, the image is transferred directly onto a metal surface. We’ve found a printing company and supervised the production.