The client is a rehearsing ground and guitar workshop La Grange. The task is to create the name and to design the exterior for their new product — guitar fuzz pedal.

Client: The design of the pedal should not be aggressive. It’s not about metal, demons or satan. The core audience is guitarists that play blues, hard rock, stoner, psychedelic rock, alternative and grange.

The appearance of this pedal is very important, it is supposed to be liked. Musicians will look at it at home, at rehearsals and concerts.

We study the sound this pedal creates and come up with a metaphor of a big truck, filled with rocks, speeding through a bumpy road. We make the first sketches.

We like the front look. Come up with the name — Stoned Truck.

The colours have to be rich and vibrant, so the pedal will stand out among others on a store shelf or on the stage. We try out an acidic colour palette, but without any banality.

Then we fit the illustration that way, so that when switched on, the indicator looks like a truck’s traffic lights are on.

Then there comes an idea to make the whole truck made out of stone. We pick the colour scheme and try out american engraving-ish style, add more depth and details to the image. Replace round-shaped vibrations with spiky ones, that more accurately represent this messy, dirty sound.

Then we decide that it turns out too cartoonish, too much details, and the illustration does not represent the sound.

We replace the liquid coming out of the pipes with the smoke. Then we try to connect its shape to the rotation of the handles. Now it will give off a hint to which direction you should turn them to get more tone, gain or volume.

All markings are put in place.

We try out different types of radiator grille.

The illustration is picked, we add the sockets, try out various body colours to see which one looks the best in the environment.

We try new handles, that will fit the size and the style better.

We try new handles, that will fit the size and the style better.